| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 105 === This thesis discusses the effect of Low(est) Price Guarantees (LPGs) in
the duopoly-dominated Online Travel Agency (OTA) market,
accompanied by a short field study of price quotes for five separate hotel
bookings. Furthermore, it displays the hassle cost of invoking a LPG,
based on an empirical evidence with an OTA. Despite this hassle cost
being large, it finds price homogeneity within the OTAs observed,
which is an indicator for missing competitive elements and can be
interpreted as an increase of price level triggered by tacit collusion
effects.
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