Low Price Guarantees in duopoly-dominated market: A Case of Online Travel Agency
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 105 === This thesis discusses the effect of Low(est) Price Guarantees (LPGs) in the duopoly-dominated Online Travel Agency (OTA) market, accompanied by a short field study of price quotes for five separate hotel bookings. Furthermore, it displays the hassle cost...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/37968247155169980894 |