The Relationship between the Characteristic of Transaction Costs and Customer Stickiness - A Case Study of D Hot Pot Restaurant

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 105 === In today, Taiwanese eating preference there has been increase of eating out, and great potential for Dine-out beneficial.due to lately News of food safety scandal, consumer be more careful in safety and health preserving on development orientation.Integr...

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Bibliographic Details
Main Authors: TAI,YU-HUA, 戴妤嬅
Other Authors: CHANG,CHAO-CHING
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/nh9dqh