An Analysis on Native Advertising Strategy in Social Media and Its Effects on User’s Attitude towards Advertisement Embedded in Posts—An Example of Financial Magazine’s Facebook Fan Page
碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 105 === In the environment of social media substantially rising and traditional advertisement revenue dramatically reducing, using native advertisement has already become an innovative digital solution widely utilized by advertisers and media. Advertorials, as one...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/429vbz |