Factors Driving Mobile App Users to Pay for Freemium Services
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 105 === With the popularity of smart mobile devices, mobile applications (most commonly referred to as an app) have gradually grown up to be a huge commercial market. Therefore, as the variety and download counts of app in the application stores of the two biggest op...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/81841076502587476647 |