Factors Driving Mobile App Users to Pay for Freemium Services

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 105 === With the popularity of smart mobile devices, mobile applications (most commonly referred to as an app) have gradually grown up to be a huge commercial market. Therefore, as the variety and download counts of app in the application stores of the two biggest op...

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Bibliographic Details
Main Authors: LIN, YI-AN, 林誼安
Other Authors: KU, YI-CHENG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/81841076502587476647