The Impact of Electronic Word-of-mouth (eWOM) on Purchase Intention: The Moderating Role of Platform Credibility and Types
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 105 === Electronic word-of-mouth (eWOM) plays a crucial role in purchase intention. Compared with traditional word-of-mouth (WOM), the Internet transmits information more efficiently and diffusely. As a result, the Internet has significantly changed the way of inform...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43018252080121141662 |