From OEM to OBM - case study based on Taiwan functional textile OEMers

碩士 === 輔仁大學 === 品牌與時尚經營管理碩士學位學程 === 105 === The transformation from OEM to OBM is the most difficult but rewarding step for businesses as it brings along greater value for each individual company. However, the phenomenon has been under researched, especially in the context of Taiwan`s textiles indus...

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Bibliographic Details
Main Authors: Nicole Veronika Mierswa, 米妮可
Other Authors: Su-Lee Tsai 
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/77680034284472710391