The impacts of banner and interstitial advertisements when reading web pages: An eye-tracking study
碩士 === 輔仁大學 === 心理學系 === 105 === In this study, two theoretical approaches of attention were adopted and integrated the past eye-movement research to predict how features of the advertisement can affect attention. We used the total fixation duration and the total fixation counts to measure attentio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78163131602912398329 |