網路口碑傳播對消費者購買意願影響之研究 ─以羅東夜市為例
碩士 === 佛光大學 === 傳播學系 === 105 === As the internet developed in rapid speed and become more convenient, many of the consumers purchase habit has diversed from the traditional way. Nowadays, consumers can find all kinds of informations merely via browsing websites and search engines. By learning from t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32292321024136920281 |