A Study on the Relationship among Tourist's Heritage Image, Storytelling Marketing, Tourist's Satisfaction and the Intention of Revisiting Historic Buildings - Fang Yuan Art Museum as an Example
碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 105 === This study selected a private local cultural facility – Fang Yuan Museum of Art in Jiangjun Dist., Tainan City, to survey its historical background, business strategies and marketing model, and then constructed the characteristics of tourists (demographic va...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u67y95 |