A Study of Florist's Business Model–The Case of Japan and Taiwan Florists

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === With the ordinary customer’s demands of plants as well as floricultural displays in home environments on the rise, the selling of flowers is no longer contingent on individual marketing. Instead, the marketing campaign for flowers should involve raising a conce...

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Bibliographic Details
Main Authors: CHANG, YEN-HAN, 張雁函
Other Authors: DING,MAY-CHING
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/00263922451121967074