Analysing Factors Affecting Customers' Loyalty to Vinamilk's Fresh Milk in Long Bien district, Hanoi city, Vietnam
碩士 === 逢甲大學 === 國際經營與貿易學系 === 105 === Sampling 198 fresh milk customers in Long Bien district and using EFA, CFA, and SEM analysis methods, the Vinamilk’s fresh milk customers’ loyalty was built based on five components: Quality Perception, Price Perception, Innovation, Corporate Image. This study a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69340324668230271661 |