Why Consumers Are Willing to Purchase Social Business Products?
碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 105 === In the majority research of the social business was from the enterprise's own point of view, less from the consumer-oriented,such as: social business classification or model management and so on . Therefore, based on the theory of signal theory, project...
Main Authors: | Jiang, Bo-Cheng, 蔣博丞 |
---|---|
Other Authors: | Chiang, Yi-Fang |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/wd772z |
Similar Items
-
The Factors Why Customers Willing to Join Online Group Purchase in Online Forum
by: Ching-Chang Cheng, et al.
Published: (2005) -
The Effect of Product Cues on Consumers’ Perceptions of Value and Willing of Purchase: The Case of Mobile Phone
by: Yu, Chien-Hui, et al.
Published: (2002) -
The influence of consumer’s online purchasing motivation and perceptive risk on the online auction’s purchasing willing.
by: Li-Jung Chiang, et al.
Published: (2004) -
The Effect of Reference Price Context on Consumer''s Price Recognized and Willing of Purchase
by: Hong, Peng-Hong, et al.
Published: (1997) -
The Effect of Product Knowledge and Brand Image on the Consumer’s Willing of Re-Purchasing -- Relational Trust as the Mediator
by: Lee, Mei-Yin, et al.
Published: (2017)