Why Consumers Are Willing to Purchase Social Business Products?

碩士 === 逢甲大學 === 合作經濟暨社會事業經營學系 === 105 === In the majority research of the social business was from the enterprise's own point of view, less from the consumer-oriented,such as: social business classification or model management and so on . Therefore, based on the theory of signal theory, project...

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Bibliographic Details
Main Authors: Jiang, Bo-Cheng, 蔣博丞
Other Authors: Chiang, Yi-Fang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/wd772z