Facebook Live：The Impacts of Information Content on Consumer’s Attitudes and Purchasing Intentions
碩士 === 逢甲大學 === 企業管理學系 === 105 === Facebook live (FB live) is a new topic in online social media in recent years, and is a new type of advertisings with effectively interatction which is attached by marketers to promote products/services. In the previous studies, a few researches directly examine t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/77919202838983001196 |