The Impact of Environmental Advertising Claims on Sustainable Consumption Behavior
碩士 === 逢甲大學 === 企業管理學系 === 105 === In recent years, while the awareness of environmental protection is growing, sustainable consumption behavior is a vital issue. Sustainable consumption behavior emphasizes that people's consumption patterns should not only focus on the immediate interests of...
Main Authors: | TSAI, SHIN-HUA, 蔡欣樺 |
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Other Authors: | CHANG, HSIU-HUA |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/01345185015632091727 |
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