The Impact of Environmental Advertising Claims on Sustainable Consumption Behavior

碩士 === 逢甲大學 === 企業管理學系 === 105 === In recent years, while the awareness of environmental protection is growing, sustainable consumption behavior is a vital issue. Sustainable consumption behavior emphasizes that people's consumption patterns should not only focus on the immediate interests of...

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Bibliographic Details
Main Authors: TSAI, SHIN-HUA, 蔡欣樺
Other Authors: CHANG, HSIU-HUA
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/01345185015632091727