The Impacts of Online 3C Products’ Good Reputation and Perceived Value on Purchase Intention.
碩士 === 大葉大學 === 管理學院碩士在職專班 === 105 === Abstract With the popularity of Internet, e-shop competition has reached climax, Price is no longer the main factor for consumers. The purpose of this study was to investigate whether Word of Mouth and Perceived Value will affect consumer purchase intension wh...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8r738d |