An Analysis of Media Issues Life Cycle：The Acquisition of China Network Systems of Ting Hsin International Group as Case
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 105 === This study examines the impact of media issues on organizational or promotional issues, taking media coverage of Topco's acquisition of CCL TV as an example. Using the text analysis method to Combos & Holladay (2010) proposed language communication st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4jtgv2 |