Impacts of Prior Reputation, Crisis Type and Crisis Communication Strategies on Communication Effect–The Moderating Effect of Product Involvement
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 105 === The study aims at investigate the impact of prior reputation, crisis types and crisis communication strategies on crisis communication effect, and product involvement have any disruptive effects on crisis types and crisis response strategies. Based on the stud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3vgcd3 |