The Effects of Corporate Social Responsibility on Brand Image and Purchase Intention － Case Study of Adidas
碩士 === 大葉大學 === 運動健康管理學系 === 105 === Corporate social responsibility is an important element for companies to create competitive advantage and make consumers satisfied. The corporate image established by means of the execusion of social responsibility of the corporate mingled with the extension of b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2452bz |