Marketing Assets to be used forDifferential Advantage:Mongolian Airlines (MIAT) Case
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 105 === This research explores marketing assets as a tool for differential strategy in tourism sector, on the case of Mongolian Airlines (MIAT), a national Mongolian airline company based in capital city of Mongolia. The study considers competitive advantage through d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85e45x |