The Relationships among Brand Affect‚Brand Trust and Brand Loyalty－A Caseof Vietnamese Apparel Industry
碩士 === 大葉大學 === 企業管理學系碩士班 === 105 === The paper clarifies the relation between brand effect on consumer behavior and marketing management, specifically in retail management. The reason for this is to explore the effects of elements on consumers’ brand loyalty in service setting. The goal is to consi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v938wn |