Study on Impact of Social Media on Brand Relationship Quality Through Inducement of Positive and Negative Emotion：A 2016 Taiwan Lantern Festival
碩士 === 朝陽科技大學 === 休閒事業管理系 === 105 === Nowadays, internet has developed very well and more and more people start to use community media. But there are not many related reference about this topic. This study will explore whether it can influence the Taiwan festival brand by emotional reation. This top...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n8w462 |