A study on customer loyalty, service quality, professional service behavior and interactional service behavior for major life insurance companies in Taiwan

碩士 === 朝陽科技大學 === 保險金融管理系 === 105 === It’s growing up which followed the competitive of insurance business, and it’s more important to know the marketing of insurance business. For the past of marketing debate, most of them are focus on effect of customer loyalty, service and quantity. And for this...

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Bibliographic Details
Main Authors: TANG, YA-TING, 湯雅婷
Other Authors: YAN,ZONG-MING
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/wqa5jr