Cultural sensitivity, consumer ethnocentrism and perception of product quality and price: A study of the consumer's perception toward motorcycle in Vietnam
碩士 === 朝陽科技大學 === 企業管理系 === 105 === This study aims to investigate how the consumer ethnocentrism and cultural sensitivity impact individually and compounded lyon the quality and price perceptions of imported motorcycle brands (i.e., Japanese, European, Taiwanese and Chinese brands) in Vietnam. We g...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nd4h5a |