The Influence of Subjective Norms,Perceived Risk, and Perceived Playfulness on Online Purchase Intentions
碩士 === 崇右技術學院 === 經營管理研究所 === 105 === Under the popularity and fast development of information products, technology skills and Internet communication, the use of Internet has turned into an integral part of life. Corporations and stores have invested on on-line sales as their business strategy. Me...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79878259409958728121 |