The Effects of Celebrities Endorsers on Travel Intention-Personali Traits as a Moderator
碩士 === 中原大學 === 國際經營與貿易研究所 === 105 === In the age of globalism and the Internet, tourism is becoming more and more popular. From a marketing perspective, sightseeing spots can be regarded as intangible products that can not be touched, tasted or tried before purchase. This creates a unique situation...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4pxsgc |