How to Enhance Attractiveness of Employer Brand?─ A Case Study of National Chung-Shan Institute of Science and Technology

碩士 === 中原大學 === 企業管理研究所 === 105 === To face the challenge of declining birth rates and rapid Global Talent Flows, the industry has devoted resources to build its own unique brand appeal in order to gain competitive advantages in the battle for talents. By building a compelling employer brand, the ef...

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Bibliographic Details
Main Authors: Chun-Hun Lai, 賴俊宏
Other Authors: Yi-Chung Hu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/6ct9qq