How Consumer Self-Construal Influences its Responses to Corporate Strategic Philanthropy—The Mediating and Moderating Roles of Empathy and Moral Identity
博士 === 中原大學 === 企業管理研究所 === 105 === In response to current social expectations, most businesses fulfill their corporate social responsibility (CSR) by engaging in strategic philanthropy. For businesses, strategic philanthropy is a win-win situation because they facilitate both social well-being and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16386776275788575372 |