The Effects of Brand Image, Electronic Word-of-Mouth, Trust and Perception Risk on Purchase Intention: Taking On-line Shopping of Daily Cleaning Commodities for Example
碩士 === 正修科技大學 === 經營管理研究所 === 105 === With the popularity of Internet and the users increase, on-line shopping has become a trend. Nowadays, e-commerce has changed the traditional business and made a new turning point to commercial activity. For this reason, this research means to the effects of bra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4s865s |