The research on the value of customer engagement and the results of ECRM--take the mobile phone games for example

碩士 === 正修科技大學 === 經營管理研究所 === 105 === With the Internet age becoming more developed, Mobile devices has become one of the necessary tools for humans. The digital information devices evolved from desktop computers gradually into notebooks in the past era, now into mobile phones and tablet PCs, and fr...

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Bibliographic Details
Main Author: 薛光琮
Other Authors: 朱國明
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/8xn7h2