The Study of Green Food Image, Satisfaction and Loyalty through the Concept of Elaboration Likelihood Model : The Moderating Effect of Product Involvement
博士 === 長榮大學 === 經營管理研究所 === 105 === Many food security issues and green food paid gradually by the public attention, thus attention to food quality and safety are an important issue. This study aimed to explore the relevance of consumers’ satisfaction and loyalty to green food image by focusing on t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8pk7x5 |