The Study of Key Factors that Influence Consumers' Willingness to Pay with Bitcoin：A UTAUT Perspective
碩士 === 中華大學 === 企業管理學系 === 105 === With the launching of third-party payment, e-commerce will be thriving in the future. Thus, virtual currency payment is going to be an inevitable trend of cross-border e-commerce. Currently, there have been a huge number of e-commerce enterprises accepting cryptocu...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02928059481503738905 |