The Research of Buying Behavior and Decision Making in Paint Retailing Market
碩士 === 中華大學 === 工業管理學系 === 105 === ABSTRACT The purpose of this study is to analyze relationships of consuming behaviors and brand decision in Taiwan’s paint retailing market. Market segmentation is described by products’ margin benefits and importance of retailers’ attributes. The County of Hsinchu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38934548878362461062 |