A Study on the Factors Affect Purchase Intention , E-WOM Intention and Loyalty for Users of Group Buying Site on Facebook

碩士 === 長庚大學 === 商管專業學院 === 105

Bibliographic Details
Main Authors: I Lai Fang, 方義來
Other Authors: L. T. Huang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/xr8m85