實體店鋪、品牌官網和行動app作為購買管道之區位分析─以服飾零售業為例
碩士 === 國立中正大學 === 傳播學系電訊傳播研究所 === 105 === Multichannel shopping defined as shopping at different retail channels such as stores, the Internet and mobile app empowers apparel consumers to have more flexible shopping options, obtain easier access to product information, and experience a higher quality...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/exvd46 |