Understanding the Consumer Adoption of Electronic Word-of-Mouth
碩士 === 國立中正大學 === 資訊管理系研究所 === 105 === The notion of electronic word-of-mouth (eWOM) communication has received considerable attention in both business and academic communities. Numerous studies have been conducted to examine the effectiveness of eWOM communication. This study used the social co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88941846225542359267 |