The Impact of Consumer’s Role Behaviors and Brand Identification：The Difference between the Community of Shopping Goods and Specialty Goods
碩士 === 國立中正大學 === 企業管理系研究所 === 105 === The immense popularity of online brand communities and social media has revolutionized the consumption experience. Online brand community has become the important interactive platform for dialogue between brand and customers, and promoting consumers’ shared bra...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94h83v |