An Empirical Study of Brand Image, Product Quality, Business Social Responsibility, Perceived Value and Loyalty - A Case Study of Tea in Songboling, Mingjian Township, Nantou

碩士 === 真理大學 === 休閒遊憩事業學系碩士班 === 105 === Tea is a worldwide universal drink aside from water. Taiwan has a long history of drinking tea, and different tea producing areas have their own characteristics. Among them, the tea producing area in Mingjian Township, Nantou County has been producing tea f...

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Bibliographic Details
Main Author: 陳清偉
Other Authors: 許世宏
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/w5rkcs