Product Life Cycle—The Case Analysis of Convenience Stores and Their Comparison

碩士 === 真理大學 === 企業管理學系碩士班 === 105 === Product Life Cycle (abbreviated to PLC) presents the change of the sales of a product or a business performance from the time it is first introduced in the market through the stages of its growth, maturity and decline to the end it bows out of the market. This s...

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Bibliographic Details
Main Authors: Chu, Ya-Chu, 朱雅竹
Other Authors: Hsu, Kai-Chen
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/3yqutz