Understanding the development of negative word-of-mouth from the perspective of social influence theory
碩士 === 元智大學 === 資訊管理學系 === 104 === The power of social media can potentially create a contagious effect by means of electronic word of mouth(WOM), which can spread easily and help become a household name. However, individuals and organizations might be facing serious impacts from negative WOM (NWOM)...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45099356922333935058 |