The trading activities and brand capital
碩士 === 元智大學 === 財務金融暨會計碩士班(財務金融學程) === 104 === This paper investigate that the relationship between brand capital and ADR trading activities so that the brand capital has become the new trading signals for investors. Using the advertising expense to measure brand capital in this research. I employed...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14439931816830733349 |