A Study on the Impacts of Social Media upon Consumer Purchase Behavior and Its System Dynamics Simulation
碩士 === 元智大學 === 工業工程與管理學系 === 104 === SIPS (Sympathize-Identify-Participate-Share & Spread) is a model constructed by Dentsu for studying consumer purchase behavior. It depicts the psychology of purchase path from: sympathize, identify product to meet the needs, participate, share and spread to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38771203504730016139 |