A RESEARCH OF CONTENT MARKETING INFLUENCE ON CONSUMER PURCHASE INTENTION OF LIPSTICK BRANDS: A CASE STUDY OF TAIWAN VOGUE WEBSITE
碩士 === 元智大學 === 管理碩士在職專班 === 104 === With the rapid development and popularity of Internet, consumers’ shopping behaviors have been transformed. Traditional marketing advertising is no longer the only way to consume products; therefore, many enterprises are following up with such a digital transform...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73j75q |