TRANSACTION COST, AGENCY THEORY, AND EMERGING MARKET ENTRY STRATEGY
碩士 === 元智大學 === 管理碩士在職專班 === 104 === The present study employs the transaction cost theory, agency theory and Emerging Market Entry Strategy to examine two possible emerging market entry strategies – direct sales and agency distribution. Using manufacturers of plastic and rubber equipment as the emp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84947148074408268746 |