THE STUDY OF CONSUMER BEHAVIOR ABOUT THE EFFECTS ON SHOPPING IN THE THEME PARK

碩士 === 元智大學 === 管理碩士在職專班 === 104 === The present paper asked six participants to join the qualitative research. The sample is who ever had been to the theme park, not only shopping, but also decorating in there. The interview is focused on the reason of decorating, feeling of decoration. And ask...

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Bibliographic Details
Main Authors: Hui-Ying Chung, 鍾惠英
Other Authors: Tseng-Lung Huang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/07598682896369458846