An Investigation of the Relationship among Service Quality, Customer Satisfaction, Loyalty –An Empirical Study of Tradition Bakery

碩士 === 育達科技大學 === 行銷與流通管理所 === 104 === In today’s highly competitive environment, the quality of service has become a spiritual connotation and the base of competitive advantage. In order to face various types of customer’s demand for services, enterprises have to maintain the relationship with or...

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Bibliographic Details
Main Authors: CHIANG,YUNG-LUNG, 江永隆
Other Authors: LAI,MING-CHE
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/h3x8t9