Research on Brand Image of Drip Bag Coffee and Its Re-Purchase Intention

碩士 === 萬能科技大學 === 經營管理研究所在職專班 === 104 === According to Baidu 2014 network survey data show that: 47% of users prefer to drink instant coffee, but 72% of the most important coffee taste. Chinese people drink coffee habit probably from 90 years after the last century, and now many city people have had...

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Bibliographic Details
Main Authors: TSENG,CHING-CHIH, 曾清池
Other Authors: JOE,SHENG-WUU
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/79978099584667920756