Research on Brand Image of Drip Bag Coffee and Its Re-Purchase Intention
碩士 === 萬能科技大學 === 經營管理研究所在職專班 === 104 === According to Baidu 2014 network survey data show that: 47% of users prefer to drink instant coffee, but 72% of the most important coffee taste. Chinese people drink coffee habit probably from 90 years after the last century, and now many city people have had...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/79978099584667920756 |